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By Bob Gee According to recent industry statistics 76 per cent of people can name a brand, company or organisation featured on a promotional item on their desk without having to look at it and 52 per cent have purchased from companies branded on a promotional item on their desk. Is your company getting a slice of that pie? |
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By Steve Tobak Occam’s Razor essentially says that all things being equal, the simplest solution is the best. The principle has implications in virtually every field of science, not to mention philosophy, aesthetics, marketing, economics, and yes, management. |
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by Paul O'Mahony (omani & co) Michael O'Leary won the Lisbon Referendum? Deserves most of the credit for the political change? Whatever your view on Lisbon, perhaps the most striking aspect of that time in Irish politics is the role of business. Declan Ganley, a businessman, seized leadership of the "NO" campaign. For me, the most memorable confrontation on TV was between the RyanAir CEO and Mr Ganley. |
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By Enda Larkin “There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don't know we don't know”. |
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by Paul O'Mahony The strange ways you find business these days never fail to surprise me. |
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Business Articles
